Château La Tour Figeac, 2001
Friday, April 11th, 2008Packaging says a lot about a product. Marketing people really understand that differentiating (demanding a higher price for) a high quality product requires an associated buying and unwrapping experience. Nowhere is this more true than the world of wine.  The ceremony afforded to opening a bottle of wine is a marketing man’s dream. I feel short changed if a wine is not “wrapped” according to its value.
The foil on the cap of this wine was reassuringly thick, I’ve seen lead flashing with less substance. This is a good quality wine already…
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