Confessions of a Wino

It’s amazing what you can find through Google.  I typed in Ivy Gestapo and found my website top of the list!  Freixenet pronunciation is another phrase that puts me top, Prezzo Thame is not bad, neither is Cloudy Bay 2007.  Finally, if you are truly bored, try wine combine harvester, another everyday search string that finds my site.

Finding good wine, however, sometimes takes a little more effort.  I made a trip out to Majestic in Leeds and picked up this Tasmanian devil for £14.99.

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I was idling through my Google Analytics stats wondering who on Earth (other planets are available) reads this website and how they stumble across it?

Clearly many use Google, and compose some search string or other that chances upon a random thing I have written.  It amused me to see that the most commonly used search string (2.1% of total visitors) to find Confessions of a Wino in the last month was “Freixenet pronunciation”.  It proved that Google was quite clever to read my text to at least some degree semantically.  Perhaps more important, though, was the marketing lesson….or maybe not.

Does it help to have a brand that 90% of people cannot pronounce?  Does that make people go to the trouble of finding out?  Or does it just inhibit them from asking for your product, if for example, like many sparkling wines, it is behind the counter?

For the record, my mate Paul, who can speak Spanish having spent 7 years there, says it is pronounced Fresher-Nett.  And if you don’t want to ask for it, cases of 6 are available from your local Costco.  Fill your trolley…