Archive for March 17th, 2010

Berry Brothers? There’s an app for that!

Wednesday, March 17th, 2010

It is reassuring, in a Savile Row tailor sense, to see that after 311 years of tradition, Berry Bros & Rudd is innovating.  There has been a technology EXPLOSION recently with a well constructed and very readable blog, a whizzy website and now an iPhone app.

As an iPhone addict, who gets frustrated at not even being able to delete an email whilst on the tube, it is refreshing to see that the app is available offline.

It’s a must-have for wine geeks.  For example, if you want to check the retail price of an overpriced bottle in Gaucho Grill, you can do so discreetly, under the table, and then argue righteously and indignantly with the waiter about how you object to being fleeced by a two bit South American theme park (that happens to serve great steaks).

Then again, BBR has a disappointing range of Argentineans – a mere nine wines (compared to 190 champagnes and 391 clarets).  And if you actually want to order a wine you have to go to the BBR website – but this is a small complaint that I feel sure they will resolve in good time.  Hopefully not another 311 years.