Archive for August 26th, 2008

A tale of three ports

Tuesday, August 26th, 2008

What’s in a name?  Or the way it is pronounced?  Or the way it is presented?  Hyacinth Bucket was famous for re-packaging her married name as “Bouquet”.  Snob residents of Burnage in Manchester (pronounced burnidge since 1478) are heard to mutter that they come from Burnaaaarj (as the French would pronounce it).

Long ago, the Cockburn family must have realised that their own name needed a bit of thought.  Who is going to buy a bottle of port from a company that sounds like a naked barbecue incident?  And so they became Coeburn by pronunciation.

193 years later, and change is on the agenda again, as Cockburn’s have decided to repackage port to make it more trendy, more appealing to the contemporary drinker, more relevant to the modern dinner table, and perhaps more attractive to the Buckets of the world.