Archive for June 15th, 2008

An apple and a lemon from Virgin

Sunday, June 15th, 2008

Have you heard that large consumer services organisations (banks, telcos, utilities etc) classify and rank their customers into odd categories, like fruits, to determine their profitability?  A prime juicy customer might be an orange or an apple or a mango.  A customer clinging to the organisation like a piece of wet toilet tissue is invariably a lemon and is regularly encouraged to leave for a competitor, although a customer in this state is unlikely to be intelligent enough to take the hint.

I tried two wines from Virgin and I want to see how it works in the other direction.  The prime juicy apple in this case was the excellent Stone House Barossa Valley 2005 and the lemon, a Monastrell Albacea 2006.

An apple and a lemon...and some fruit

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