Archive for January 3rd, 2008

McCauley’s Journey Shiraz 2004

Thursday, January 3rd, 2008

I volunteered to try out the Virgin Wines online service which is relatively new to the UK but follows Virgin’s usual business model of finding a maturing market and trying to take a new angle on it.  The only trouble is that I can’t work out what the new angle actually is.

In terms of the mature market, the Wine Society has been trading for yonks.  Laithwaites has been marketing wines brilliantly for decades.  Berry Bros & Rudd have the posh end of the market.  Where is the new angle?  As far as I can tell Virgin is marketing wine to the masses.  The unwashed proletariat?  Well okay then, maybe just inexperienced wine buyers.

Whatever!  McCauley’s Journey Western Australia Shiraz turned out to be a top wine.