Chablis 1er Cru Defaix 2000

Is the Sony brand dead?

I used to be a Sony snob – hifi, TVs, Playstations, Walkmans.  OK I admit I never had a Betamax, but I know early adopter friends who did.  In the 1970s our household was the first in the street with a colour TV.  In the 1980s we were last to invest in VHS technology, albeit by virtue of Radio Rentals and with a third of my first adult weekly paycheque as a deposit.

I am currently watching a Sony TV from the 1990s which is fab. I also own a Sony TV from 2007 that is total tosh – picture quality, software, remote control – all about as user-friendly as a Doberman shaped perambulator.


As a result I have discovered Wee….erm Wii.  Its a while since I played a video game on Playstation – probably many years.  Nintendo has reinvented the tired games console like Apple reinvented the Walkman with iPod and JVC used VHS technology to teach Sony a lesson in marketing.

Have all Sony’s ideas been superseded?  Obliterated?  Defunct?  I think so.  Once innovators, now lost in space.

The Sunday Times Wine Club has blazed a trail in terms of online wine marketing in the UK.  Is it running out of steam?  Becoming a follower to other brands?  I don’t think so.

But is does take a little skill to get best value from STWC.  The best deals in my experience are not from individual bottles, en-primeur offers, or blind “mystery” cases, but from carefully selected mixed cases.

My favourite choice is the President’s Cellar – half a dozen bottles of wine every 6 months at about £20 per head.  This Chablis Premier Cru is a prime example of fantastic value for money.

Domaine Daniel-Etienne Defaix Chablis 1er Cru Côte de Lechet is an apricot flavoured dream.  Supported by pale lemon and some flint/slate there is a certain zing that is even more appealing than being slapped by Tango man.

A lovely slurp that proves STWC has a long way to go before it suffers from de-Sonification.

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