Announce an ‘extra special’ range of wines and then charge a mere £5-6 per bottle. That has Walmart strategy stamped all over it.
Trouble is, Asda has never been at the top of my wine shopping venues. In fact it’s been near the bottom.
Add the fact that Gavi rarely floats my boat and this is a recipe for disaster.
But somehow Asda has found a supplier (Araldica) that can produce a lively, fruity and zesty Gavi that is simply gorgeous for the price (£5.98) and at a very refreshing 12% ABV.
Pour into a Chardonnay glass, but chill the wine a little cooler, say 8 degrees. Then serve with fresh char-grilled English asparagus. What joy. Highly recommended.