I just found out what Rowan Gormley (formerly of Virgin Wines) is up to these days. He is getting naked – well in a wine sort of way. It’s a new concept in wine retailing, although knowing Rowan, he would hate to see it described so stuffily and, after all, everybody hates “new concepts”.
This new concept could be yet another Wine 2.0 also ran – it is claimed to be a bit like LastFM where you can recommend and follow other people’s recommendations, except unlike LastFM I think you might be expected to actually buy some wine. On the other hand maybe there is something new here – let’s wait and see.
Anyway, there is definitely one good side to it. They are looking for 100 wine tasters to receive three bottles FREE OF CHARGE, simply in return for bringing your opinion back prior to launch.
As you might expect, being a thirsty (and gobby) git, I have signed up, so if you want one of the remaining 99 places head over to www.nakedwines.com